VMC COVID-19 Explainer

Back in the thick of the pandemic, we helped Victorias Milling effectively communicate how to safely return to work. To do this, we needed to ease the anxiety by creating what would be a familiar face to speak to the entire Victorias community. The strategy pointed to an animated explainer video as execution, introducing the calm, smart, and articulate character Victor giving pointers as Victorias welcomed everyone back to the mills.