TDAP 30th Anniversary Coffee Table Book

Kaizen. The Japanese concept of improving little by little each day. The principle that guides the Toyota Dealers Association and also became the concept for their 30th year coffee table book, coincidentally launching the redesigned TDAP logo (also by Eggshell). Inside, each featured business group shared their stories and the principles that enabled their dealerships to thrive and grow. Executions of Japanese Kanji figures heavily in the book design, revealing the character of the TDA members, literally and figuratively.