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MOS Burger Philippines Launch

Client

MOS Burger

When MOS Burger, the popular Japanese fast food chain asked us to help launch their first store, we knew we had to just lean in to the Filipinos' fascination with all things Japan. So we got the Japanese Ambassador to attend, drove the MOS Burger executives in a rally-car inspired convoy with the help of Toyota Motors Philippines, adorned in custom-designed MOS Burger livery. Oh, did we mention putting up a Tamagotchi-shaped pop-up store pre-event?

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