Tanduay Calendar Girl Launch - AURA

Following a well-received 2023 launch, we were again tasked with the 2024 media launch of the Tanduay Calendar Girl, a three-decade tradition and locally-anticipated part of Tanduay’s century-and-a-half-long brand equity, recently evolving the PR messaging of the event into a celebration of feminine beauty, confidence, and strength. In 2024, we raised our glasses to the new Calendar Girl as someone with a divine AURA akin to an ethereal beauty among mortals. What used to be a simple press conference has now become a spectacle of a media event, one where even the media members get to go on stage and show off their AURA.