Grimace's Weekend Out

McDonald’s beloved purple character would have a multi-location birthday celebration to promote McDonald’s as a venue for celebrations. Our task was to let people know about it and get them to attend. So prior to the party, we sent Grimace out on a weekend to spread invites and insert himself into people’s weekend activities, creating a bunch of share-worthy moments with Grimace and McDonald’s fans. You can call it “reverse-party-crashing”. We call it bringing the good vibes out to invite people in.